Published January 11, 2012 | 
Olympic gymnastics trials 2012
One Of Ten Olympic Marketing Rules: Rules Of Operation
The footsteps of the Beijing Olympics is getting closer.A lot of money for those who paid the costs for the sponsors large and small, spend as much as 10,000 gold high initial move, now is facing from the partners, shareholders and competitors, increasing pressure on Olympic marketing, time and opportunity costs were increasing, so it is no exaggeration to say that the future of every day, will be toting their heavy pressure teeth sprint Olympic marketing time. Â Olympic marketing as imported goods, in the end what rules to follow, I believe that each of us, it is the players who will sprint the most talked about. Olympic marketing is not a simple “Olympic + enterprise” in the marketing mix, the whole process in Olympic marketing, the system of marketing planning and action, for each node of a marketing choice and to grasp, and enterprises consistent for the Olympic and sports-related marketing elements of mining, are involved in Olympic marketing business requires careful attention Easiest way to find your brand and through the hands of the resources owned by the Olympic meeting point, to design your marketing activities, research and development of your Olympic products Constructing a self-positioning of the consumer interactive platform, and actively action. This is the first great law of Olympic marketing: action rules.
A lot of people think that the basic practices of Olympic marketing is the emblem of the Olympic Games set in any one company can use the media carriers such as product packaging, channel, VI visual applications and a variety of advertising, and this the first time more consumers to its “Olympic status” receive recognition, creating consumer awareness of its brand. But that is not so simple. Many companies want to use “Olympic status” of this resource to obtain corporate image and brand is increasing very fast, and look forward to realization through the use of this resource to the marketing aspects of the record, but the results have often backfired. The fundamental research is the lack of effective mobility, its Olympic marketing ideas and Olympic marketing are “breaking” the. Spent much of the money made Olympic sponsorship, or the identity of suppliers, companies in their own brand identity is printed on a “Beijing 2008 Olympic Games partner or sponsor”, it does not call Olympic marketing. The author believes that only with the corporate brand, product, consumer, market channels and network support activities related to enterprise business interests can be called marketing. A business as an Olympic sponsor, after the success of Olympic marketing, the most important criterion is to see whether its own enterprise product, brand, image and related acts of good marketing, closely linked to a profound impression on consumers and strong knowledge.
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Easiest way is to look for your brand and through the hands of the resources owned by the Olympic meeting point, to design your marketing activities, research and development of your Olympic products, building orientation consistent with their own interactive platform for consumers, and actively action. This is the law of the Olympic marketing operations. U.S. head of a sports consulting firm Jim? Andrews has said that the Olympic Games sponsorship can be considered as the world’s most expensive sponsorship, if ignored their own reality, it is possible to make a business more harm than good business practices to become a “burning money movement. ” For example, in 1996 Atlanta Games, won the right to sponsor more than 200 enterprises with about 25% in return for improper marketing strategy since most enterprises received only very little short-term benefits. Therefore, the various Olympic sponsors or partners, how to make good use of the Olympic business opportunities and win the greatest possible benefits, consideration should be given time to add horse power. Our many domestic enterprises, up to now despite the Olympic Games have become sponsors or suppliers, but how do Olympic marketing, Naogua Zi in a group or pulp, or poor marketing to use the Olympic Games when the product promotion, or just general to carry out the Olympic LOGO copy goods, or is only know to do the Olympic Fuwa of promotional items or gifts ?????? Even worse, there is nothing actually to do business.
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